Redefining Identity: Erik Brodt on Indigenous Fashion

In this episode of “Beyond the Art,” we delve into the inspiring journey of Erik Brodt, co-founder of Ginew, a Native American brand that redefines indigenous identity through fashion. Erik shares how Ginew was born from a desire to create clothing that tells authentic stories, reflecting the values and heritage of Native American culture. He discusses the challenges and triumphs of building a brand that not only celebrates tradition but also pushes the boundaries of contemporary fashion.

Erik emphasizes the importance of storytelling in both fashion and medicine, drawing parallels between the two fields. He highlights how Ginew serves as a platform for Native American artisans, providing them with opportunities to showcase their work and sustain their livelihoods. This conversation invites listeners to see fashion as a powerful medium for cultural expression and community building.